Killer Landing Page Structure
Whether you’re new to internet marketing or a seasoned professional, your landing page is absolutely critical when it comes to online marketing and promotions.
That said, a mediocre landing page has the power to “un-sell” your prospective customers…so you need to make Mulching Melbourne a spectacular one!
How can you be sure that your landing page doesn’t repel your potential customers?
Follow these simple steps to create a landing page that will sufficiently satisfy your prospect’s emotional and rational needs, and make them confidently take the desired action!
What Is A Landing Page?
A landing page, also known as a lead capture page, is a web page where traffic is sent to convert, particularly into a lead or a sale.
For best results, your advertisements should direct to your landing page instead of your website’s home page. Your ad attracts the prospect’s interest, but landing pages pick up where the ad left off, and leads your prospects to complete the transaction.
Generally, each landing page focuses on getting your visitors to purchase one product or service, whether it’s a direct sale page or a list they can join.
If you only send traffic to your website’s home page, it’s a safe bet that most of your visitors will not magically find the page that prompts them to take the desired action!
(It has been said that every page of your website should function as a landing page, but that’s a topic for another day.)
Crown Your Landing Page with a Headline That Addresses a Problem
But not just any problem: Address the problem that your prospect may be experiencing that prompted him to click through to your landing page from your ad.
Use your headline to enter into the conversation that he’s having in his head. Involve him, and he will read all the way down to your subscriber box!
Some good examples of headlines that address a problem are as follows:
o “Are You Getting 7 – 9 Hours of Sleep, But Still Lethargic the Next Day?”
o “If You’re a Lame Duck When It Comes to Dating, Look No Further…”
o “Tired of Not Getting All Of Your Taxes Back In April? Find Out How You Can Get Every Red Cent Back Next Year!”
You might have noticed that two of those headlines were questions. Using questions as headlines is a tried-and-true technique that marketers have been using for centuries-questions beg your brain to find an answer, and will relentlessly agitate it until you do.
Thankfully, the answer to your question is not far away…
Use a Subheadline That Resolves Said Problem
If you don’t answer that annoying question or give them a solution right away, you will lose a substantial amount of your valuable traffic.
Remember, most (if not, all) web surfers refuse to pay attention to your page for too long…you must grab their attention and really electrify them about your product or service!