For several generations men have walked away from skin care products made specifically for them.
They might have spent money on a so-called “male” shampoo or under arm deodorant, or splashed on after-shave. But they haven’t bought skin care for men packaged as masculine creams or robust lotions.
I know this because I remember the chuckles around the newsroom I worked in as a 새티스파이어 reporter in the 1970s when our chief reporter asked me to do a story and model a new product — make-up for men. No one had marketed it before and next day the paper ran a big photo of me in the beautician’s chair looking quite “different” in coloring and lipstick .
Well I lived down the sly jokes, and was not surprised when male make-up didn’t take off as a roaring commercial success. Men were just not ready for that then.
Today make-up still doesn’t sell to men. But skin care for men is a different story.
There’s been a significant change in our society, and the creams that can transform your face and hands — skin care for men in stylish, appropriate tubes and jars — are increasingly making it out of the stores into the bedrooms of men.